The Story Behind Comfort Club

At Hansen’s, shoes are kind of our love language. But somewhere along the way, we realized comfort isn’t just about what’s on your feet. It’s your whole vibe: how you walk through the day, how you show up for yourself and the people you love, how you settle into your life.

That’s where Comfort Club started.

Comfort Club isn’t just a graphic tee line. It’s our in-house, small-batch clothing project built around one idea: comfort is personal, and it should look good. Every shirt is dreamed up, designed, and produced by our small team here at Hansen’s, in the same spirit we choose every shoe in our store. Soft, wearable, everyday pieces you’ll reach for without thinking.

Why We Made Them

Comfort Club started because we realized comfort is like a personality trait. Some of us are loud-comfort people (oversized sweats, warm drinks, indoor shoes). Some of us are quiet-comfort people (soft fabrics, calm colors, subtle graphics). Either way, comfort says something about who you are. Comfort isn’t just physical — it’s emotional. It’s the feeling of being understood and being at home in yourself. 

So we created tees that feel like a small nod to that lifestyle. Easy to wear. Easy to exist in. Pieces that match how you move through your day. Comfort Club is for people who don’t just get comfortable. They live comfortably. Each tee feels like something you’ve loved for awhile, even if it’s brand new.

Supporting Small Means So Much More Than Shopping Small

We’re a local shoe store. Real humans run this place. When you pick up a Comfort Club tee, you’re not just buying a shirt—you’re helping keep a community business alive.

You’re investing in:

- A family-owned shop that’s been serving its community for decades
-Creative projects made with heart
-People who actually remember your name and your shoe size

A Meaningful Gift for the Season

Comfort Club tees make thoughtful presents because they’re wearable every day and they carry heart behind them. This year, give more than just a gift—give a piece of comfort, personality, and connection. Give Comfort Club.