The History of UGGs

The History of UGGs
Aaron Macaraeg


Whether you’re looking for everyday shoes or cozy slippers, UGG has been the go-to brand for trendy and timeless styles for over 50 years. After realizing life as an accountant was not fulfilling, UGG founder, Brian Smith, moved to California and decided to make sheepskin footwear and other apparel for surfers to wear after they finished surfing the waves. UGG helped to define the California lifestyle – their extreme comfort, soft interiors, and indoor/outdoor fluidity made them the perfect multifunctional shoe. 



UGG expanded to bigger markets in the early 2000s, with actors and musicians wearing them walking their dogs, in photoshoots, and even on the red carpet. The iconic Classic Short was taking the fashion world by storm. 

ugg classic mini

Now, UGG is all about laidback luxury with their updated styles such as Classic Ultra Mini and Tazz. They’ve been spotted on everyone from Gigi Hadid to Adam Sandler over the years, and UGG has collaborated with Kith, Sacai, Telfar, and Feng Chen Wang. These partnerships have contributed to UGG's evolution into the brand it has become today.

ugg telfar

The best thing about UGG might not even be their products, but their commitment to quality footwear and business practices. UGGs are durable, comfortable, and made to last. They use regenerative materials, have helped convert over 310,000 acres of land, and are reducing greenhouse gases with each pair of footwear by 40% per pair. Their responsibly-made products include ethically-sourced sheepskin, leathers, suede, wool, down, cotton, and hemp.

nuemel felt

UGG strives to be inclusive, welcoming all shapes and sizes to wear their products to make self-expression comfortable for everyone. With a firm commitment to an inclusive community, UGG has also empowered over 45,000 female workers who work within the global supply chain through a partnership with HERproject™.

So, whether you’re looking for something for lounging, something for a night out, or maybe even something you want to give as a gift, check out UGG for the coziest, best-looking footwear. Look good and feel good about your purchase thanks to UGG’s commitment to helping the environment and creating an inclusive, welcoming brand. 

people wearing uggs modeling on a back of a truck

Related posts

  • Benefits of Leather Shoes

    Benefits of Leather Shoes

    One of the easiest fashion trends to get behind right now is conscious shopping. To some that means being more aware of your shopping habits, thinking about sustainability, or just simply prioritizing quality over quantity. We’re done with overshopping, overspending, and undervaluing.

    Enter: Leather. 

  • Small Business Saturday

    Small Business Saturday: Thank you!

    In honor of Small Business Saturday, we want to give thanks to all our wonderful customers who made the decision to shop small. When you buy a pair of shoes at Hansen’s, you're a person with a name not just another number and data point at the big box stores. Shopping small businesses helps provide jobs, support the local economy, and give back to your community. As a family-owned business that’s been around for over forty years, we want to share our story!

  • Brand Highlight: On

    Brand Highlight: On

    If you’re looking for a great pair of shoes to add to your collection, we might be able to help. You've probably seen the iconic ON Cloud 5 out and about. From the waitress at your favorite brunch spot to the hot moms on their early morning walks, everyone agrees that these shoes are comfortable, good for you, and good for the planet. They're only getting more popular, which means ON is definitely a brand to watch.

  • How Do You Know Your UGGs Fit?

    How Do You Know Your UGGs Fit?

     UGGs have been around for years, but thanks to social media and celebrity sightings, they’re currently taking the world by storm. Whether you’re new to the cozy footwear and loungewear or a longtime, loyal wearer, there might still be some things you don’t know about UGGs. 

    If you’re looking to get your first pair, you might be worried about sizing. If you’re ordering them online, remember that Classic UGGs run a bit big – if you wear a half size, size down. If you wear a full size, stick with that – you can always try a smaller size if you need to. The Fashion styles and Rain boots are true to size so go with your regular size.