Maintenance 101: How to Care for Your Premium Shoes (Athletic)

Maintenance 101: How to Care for Your Premium Shoes (Athletic)

Your athletic shoes work hard for you—pounding the pavement, powering through gym sessions, and keeping you comfortable on daily errands. But all that performance comes at a cost: dirt, sweat, and everyday wear can shorten the lifespan of your sneakers if you don’t give them the TLC they deserve.

Today, we’re showing you how to refresh your premium athletic footwear—in this case, the Hoka Bondi 9—using the Jason Markk Quick Clean Kit. With just a few easy steps, you can keep your shoes looking sharp, smelling fresh, and performing their best.

🎥 Watch our full cleaning process in action below — yes, these Bondis went from “well-loved” to “like-new” in minutes!

Why Shoe Maintenance Matters for Athletes & Everyday Wearers

Athletic shoes are an investment in your comfort and performance. Regular maintenance:

• Extends lifespan so you don’t have to replace them as often.
  

• Preserves performance features like cushioning, breathability, and grip.
  

• Keeps them looking fresh so you can wear them confidently on and off the track.

How to Clean Your Athletic Shoes with Jason Markk Quick Clean Kit

Here’s our tried-and-true method for keeping premium sneakers in top shape:

1. Remove Loose Dirt
    Tap your shoes together over a trash bin and give them a quick brush-off to remove surface debris.
   

2. Apply Jason Markk Ready-To-Use Foam
    The foam solution is pre-mixed and safe for delicate mesh and premium materials like those on the Hoka Bondi 9.
   

3. Scrub Away!
   Use the included premium brush to work the foam into the fabric, focusing on high-dirt areas like the toe box, midsole, and outsole.
   

4. Wipe Clean
   Use a microfiber towel to blot away dirt and excess moisture.
   

5. Air Dry Naturally
   Avoid dryers or direct sunlight—just let them breathe in a well-ventilated space.

Pro Tips for Maintaining Premium Athletic Shoes

• Rotate pairs if you run or train daily—this lets cushioning recover between wears.
  

• Spot clean immediately after muddy runs or spills to prevent stains from setting.
  

• Store in a cool, dry place to prevent odor and material breakdown.

Whether you’re logging serious miles or just love the comfort of a cushioned sneaker, keeping your shoes clean is a simple step that pays off big. Your Hoka Bondi 9s—and your feet—will thank you.

🛒 Shop the Hoka Bondi 9 and Jason Markk Quick Clean Kit at Hansen’s Shoes for the ultimate combo of performance and care.