How to Tell if Your UGG Tasmans Are Fake 👀

February 6, 2024

The UGG Tasman is one of the most sought-after styles right now — and that means counterfeit versions are everywhere. If you’re trying to snag a pair, it’s important to know what to look for before you get duped by a fake. Below, we’ve broken down the latest authenticity details based on the updated Tasman models so you can confidently spot the real thing.

1. Start With the Stitching

Authentic UGG Tasmans are crafted in licensed factories that use proprietary UGG machinery. Their signature braid stitching looks neat, even, and consistent. Fake pairs often have tight, uneven, or sloppy stitching, since dupe manufacturers don’t have access to the same equipment. The materials might also feel cheaper or overly stiff around the collar.

2. Check the Sole Pattern

UGG’s signature Treadlite sole is made using exclusive molds owned by Deckers Brands — counterfeit manufacturers can’t legally use them. Real soles have sharp, defined grooves and clean “UGG” embossing in the center. Dupes often feature random letters, batch numbers, or unclear imprints near the edges, and their tread pattern may look slightly off. The real Tasman platform should measure about 1⅛ inches (roughly 2.9 cm) at the heel.

3. Look at the Country of Manufacture

Authentic UGGs (with the capital G) are primarily made in Vietnam. Some fakes falsely claim they’re “Made in Australia” which is a nod to the brand’s origins, but not where genuine Deckers UGGs are currently produced. If your label says Australia, it’s almost certainly not the real thing, or they might be the brand UGG Since 1974.

4. Scan for the QR Code

This is one of the easiest authenticity checks. Every real UGG Tasman includes a QR code or holographic security label on the inner tag that links to UGG’s official verification page. Dupes either skip this entirely or use fake barcodes that don’t scan correctly. If there’s no code, or it doesn’t lead to an official UGG site, it’s not genuine.

5. Inspect the Interior Branding

Modern UGGs feature a subtle embossed logo or stitch detail inside the slipper, reinforcing the brand’s identity and authenticity. Counterfeits often skip this touch or print the logo too large or off-center. Real UGGs have clean, centered branding on the insole, surrounded by plush, evenly distributed sheepskin lining.

6. Feel the Materials

Genuine Tasmans use high-quality suede and real sheepskin that feels dense and resilient. Fakes tend to feel extra soft or overly fuzzy at first, but break down quickly. Authentic pairs maintain their plush feel and shape even with regular wear.

The Bottom Line

It’s tempting to grab a cheaper pair or jump on a quick resale listing, but fake UGGs just don’t hold up. They wear out faster, lose shape, and lack the comfort and warmth that real Tasmans are known for.

When in doubt, always buy from trusted retailers like Hansen’s — or double-check your pair against these details before committing. A few extra minutes of inspection can save you a lot of money (and cold feet) later on.